1.4 KiB
https://growth.design/psychology/
Hick's Law
Hick's Law predicts that the time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions.
Multiple simple decisions are easier then one large decision. Hence, wizards. Remove navigation options from single use pages, to don't give people the choice to move away. (Maybe show it as a popup)
Confirmation Bias
People tend to search for, interpret, prefer, and recall information in a way that reinforces their personal beliefs or hypotheses.
Priming
Subtle visual or verbal suggestions help users recall specific information, influencing how they respond. Priming works by activating an association or representation in users short-term memory just before another stimulus or task is introduced.
Cognitive Load
Cognitive load is the total amount of mental effort that is required to complete a task. You can think of it as the processing power needed by the user to interact with a product. If the information that needs to be processed exceeds the user’s ability to handle it, the cognitive load is too high.
Similarly to Hick's law, reduce as much as possible.
Random Stuff:
Sniper Links
For an email confirmation, generate a link dat send the user to their inbox pre-filtered so they can't start reading emails.
in:anywhere: it finds the email even if it's marked as spam.