## Hick's Law Hick's Law predicts that the time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions. > Multiple simple decisions are easier then one large decision. Hence, wizards. > Remove navigation options from single use pages, to don't give people the choice to move away. (Maybe show it as a popup) ## Confirmation Bias People tend to search for, interpret, prefer, and recall information in a way that reinforces their personal beliefs or hypotheses. ## Priming Subtle visual or verbal suggestions help users recall specific information, influencing how they respond. Priming works by activating an association or representation in users short-term memory just before another stimulus or task is introduced. ## Cognitive Load Cognitive load is the total amount of mental effort that is required to complete a task. You can think of it as the processing power needed by the user to interact with a product. If the information that needs to be processed exceeds the user’s ability to handle it, the cognitive load is too high. > Similarly to Hick's law, reduce as much as possible. ## Random Stuff: ### Sniper Links For an email confirmation, generate a link dat send the user to their inbox pre-filtered so they can't start reading emails. `in:anywhere`: it finds the email **even if it's marked as spam**.