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Career/Resources/The Psychology of Design.md

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+<https://growth.design/psychology/>
+## Hick's Law
+
+Hick's Law predicts that the time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions.
+
+> Multiple simple decisions are easier then one large decision. Hence, wizards.
+> Remove navigation options from single use pages, to don't give people the choice to move away. (Maybe show it as a popup)
+
+## Confirmation Bias
+
+People tend to search for, interpret, prefer, and recall information in a way that reinforces their personal beliefs or hypotheses.
+
+## Priming
+
+Subtle visual or verbal suggestions help users recall specific information, influencing how they respond. Priming works by activating an association or representation in users short-term memory just before another stimulus or task is introduced.
+
+## Cognitive Load
+
+Cognitive load is the total amount of mental effort that is required to complete a task. You can think of it as the processing power needed by the user to interact with a product. If the information that needs to be processed exceeds the user’s ability to handle it, the cognitive load is too high.
+
+> Similarly to Hick's law, reduce as much as possible. 
+## Random Stuff:
+### Sniper Links
+For an email confirmation, generate a link dat send the user to their inbox pre-filtered so they can't start reading emails.
+`in:anywhere`: it finds the email **even if it's marked as spam**.