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Career/Resources/Don't make me think.md

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+## Don't Make Me Think
+The goal is not to make an interface that leads to the least amount of clicks, it should be the least amount of thoughts.
+
+Thinks that make people think are:
+• Not knowing the meaning of text, so use simple language.
+• Not knowing what to interact with.
+
+So things should be self-evident, or at least self-explanatory.
+
+## How We Really Use the Web
+
+Web pages are not read they are scanned. People need to find something, they dont need to read everything and are good at scanning.
+
+Also people look for a reasonably good option instead of the best one. They are in a hurry, there is little penalty for guessing wrong.
+
+Users are there to muddle through.
+## Billboard Design 101
+
+Some quick conventions
+• Make use of conventions
+- Use visual hierarchy .1'm portent things are prominent.
+	• Related things are visually related
+	• Nested things are a part of • Break up pages into areas
+• Show what is clickable.
+• Eliminate visual noise
+• Format to support scanning
+
+## Animal, Vegetable, or Mineral?
+
+Navigation becomes difficult by not knowing where to click, it number of clicks is less relevant.
+
+Omit needless words
+
+Keep text short or hidden in order to:
+- reduce noise
+- make use full content more prominent
+- make pages shorter
+
+The same holds for instructions, people only read them if muddeling through does not work.
+
+## Street Signs and Breadcrumbs
+Some users are search dominant others are link dominant.
+
+After a browsing click, the user should know it was the right click.
+
+Compared to normal navigation web browsing gives no sense of scale, direction or location. This needs to be added.
+Away to get this is, persistent navigation. Which should include, the site identification, its sections, utilities and a search.
+
+Give users to option to limit the scope after they have seen the scope is to wide.
+
+Due to search engines, people are dropped randomly in a site. Make sure that they know where they are.
+Site > Page name > Sections > Local navigation > you are here > Search
+
+## The Big Bang Theory of Web Design
+
+Things a homepage needs to do:
+- Site identity and mission, where am I?
+- Hierarchy, where to go next.
+- Search, help?
+- Teases, hint at the good stuff
+- Content promos, the top content
+- Feature promos, the top sections
+- Timely content, the reason to come regularly
+- Deals
+- Shortcuts, utility
+- Registration, utility
+
+Some abstract objectives:
+- Show people what they want to see or how to get there.
+- Expose people to new stuff.
+- Establish credit-lily and trust.
+
+Given that every has an option about what needs to be on the frontpage. Remember them the page is for the user, not for them.
+
+While doing all this, keep in mind the first questions:
+- What is this?
+- What do they have here?
+- what can I do here?
+- Why should I be here?
+
+## Usability Testing on 10 Cents a Day
+
+Testing should be done during the entire design stage.
+Don't use focus group, one is for testing peoples feelings. Usability is about a single person getting the site.
+
+See the rest should we even start testing.
+## Mobile; It's not just a City in Alabama Anymore
+
+There is not much difference between desktop and mobile, people just read even less and scroll faster.